Here's a Vodafone ad by Leo Burnett, Hong Kong. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.
We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattoed" or "Hey, I never would have guessed that sex scene was going to devolve into a slapstick comedy about sensitive teeth!"
It's not about sex at all. And despite its length, and despite the fact that Vodafone's a little fuzzy about how it's going to turn our limbo moments into something meaningful, we found it a worthwhile watch for purely aesthetic reasons.
We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattoed" or "Hey, I never would have guessed that sex scene was going to devolve into a slapstick comedy about sensitive teeth!"
It's not about sex at all. And despite its length, and despite the fact that Vodafone's a little fuzzy about how it's going to turn our limbo moments into something meaningful, we found it a worthwhile watch for purely aesthetic reasons.
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