The final sequence used 6,000 dominoes, 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars. The chain wound from inside a darkened room, out a window, down and across any number of streets, and at one point involved bales of flaming hay. The grand finale was that of a giant glass of Guinness, whose foam was made up of open books.
They did it for the advertising. For the purpose, Guinness hired the same director who once filmed 250,000 superballs bouncing down a San Francisco hillside for Sony. That ad on the bay only took a few takes, because superballs don’t need acting coaches. Here in Argentina, a full twenty-four hours of film was shot for a final cut that lasts a minute and a half.
It cost $10 million. That’s a lot of money anywhere, but especially in a country where the average monthly income clocks in at around $200. No one has said how much the villagers were paid.
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