How do you turn a boring old product into a viral ad? If in doubt, do it like the Japanese. Don't you just love Japan. The land of weird telco TVCs, public display of music enthusiasm, unbelievable pranks and many other mindboggling and yet endearing antics.
Here's a view on how they marketed Norton Antivirus..
Are you a believer in Japanese "can do it all attitude" yet?
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