While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they are using an iPods.
DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to iPods whilst they cross the road is beginning to reach “epidemic proportions”. I like the art direction of this campaign, even though i would have liked to see some different executions. Maybe use other models of the iPod.
DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to iPods whilst they cross the road is beginning to reach “epidemic proportions”. I like the art direction of this campaign, even though i would have liked to see some different executions. Maybe use other models of the iPod.
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