Imagine this;
you're 18, and you love Apple products so much, that you immerse yourself in anything, everything Apple related. Heck, you even went to the point of downloading all the iPod videos and mashing them up to create a new iPod ad that you've always envisioned. Think that Apple don't give a rat's ass? Think again.
The idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to paraphrasing the company's old slogan a bit think differently.
A television commercial for the new iPod Touch from Apple, scheduled to begin running is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 created on his own one day last month.
His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled 'Music Is My Hot, Hot Sex' by a Brazilian band, CSS. He said he was inspired to make the commercial by a lyric in the song, 'My music is where I'd like you to touch'.
you're 18, and you love Apple products so much, that you immerse yourself in anything, everything Apple related. Heck, you even went to the point of downloading all the iPod videos and mashing them up to create a new iPod ad that you've always envisioned. Think that Apple don't give a rat's ass? Think again.
The idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to paraphrasing the company's old slogan a bit think differently.
A television commercial for the new iPod Touch from Apple, scheduled to begin running is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 created on his own one day last month.
His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled 'Music Is My Hot, Hot Sex' by a Brazilian band, CSS. He said he was inspired to make the commercial by a lyric in the song, 'My music is where I'd like you to touch'.
"I was sitting on the bus and I got this e-mail on my phone," Mr. Haley, a native of Warwick, England, said in an interview yesterday from the University of Leeds, where he is a "fresher," or first-year student. The message said, "We represent Apple and we've seen what you have produced and we'd like a chat with you," Mr. Haley recalled, adding: "This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it."
People's relationship with a brand is becoming a dialogue, not a monologue. That's the whole point of advertising; it needs to get to the user. By getting the user to make the ads, everyone wins. (and that is when advertising people like me have to find other interesting stuff to do)
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